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Princess Cruises
Project Type
MMGY x Matchbook Marketing Internship
Role
Art Director
Work
Worked alongside co-Art Director to create the creative concept, presentation design and direction and tactic design,
During my last semester at Matchbook Marketing, a student-run ad agency at the University of Missouri, I was selected as the Art Director for the partnership between Matchbook and the agency MMGY. That semester the client they gave us was Princess Cruises.
Princess asked us to make them the official cruise of "The Summer of Love 2024," for Generation X. We created a campaign that focused on re-kindling the spark between older couples that may have faded or been put aside by kids, careers, and other responsbilities
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