Indeed
Role
Associate Copywriter
Client
Indeed
Project
University Capstone
Have you gotten an offer? Are you moving? How much does that pay?
These questions are the main course at the annual Thanksgiving interrogation for 18-to-20-year-old members of Gen Z who are entering the workforce.
So, to acknowledge and confront the frustrations our audience is facing, we appealed to our audience through an undeniable analogy: the job search is just like dating.
Awards
1st Best Presentation | AAF District 9 NSAC Competition
5th Place | AAF NSAC National Competition
Dress to Impress
This pop-up truck combines two things our audience cares about: looking good and doing good.
In collaboration with Goodwill, "Dress to Impress: The Career Success Truck" travels around the country with an onboard stylist and a curated "Desk to Date" collection to help job seekers build a well-rounded wardrobe.
And the fashion magazine-inspired pamphlet will be available for tips on creating versatile outfits.
Dating App Ads
Our audience is on dating apps.
So let's meet them there with sponsored ads that replicate their look and feel. When a user swipes right, they will receive a slightly flirtatious message from an Indeed profile that will send them job listings, and matching pick-up lines.
VR Job Simulator
Occupation Matchmaker is a free, speed-dating-style virtual reality game where players can "date" different jobs through 25+ timed mini-games.
Players will sign up on Indeed and take a 15-question career aptitude quiz that will help personalize the game. This experience encourages audiences to explore different career options and have fun playing the field!