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GRIMACE MEET & EAT
In the summer of 2023, Grimace became a certified A-lister.
Using signed headshots, paparazzi photo-ops, and a social media press conference, we created the Meet & Eat tour to capitalize on Grimace's "IT factor" while also promoting the newly-launched McCrispy Strips.
Role
Copywriter
Client
McDonald's North Texas
Agency
Trozzolo
Communications
Group
Promo Material
A studio sesh with Grimace resulted in 160,000+ impressions from social boosting and local news coverage.
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