Topsy's Popcorn is a Kansas City staple well known for their nostaliga-evoking seasonal holiday tins. After 75 years and 12 company-owned retail stores, Topsy's introduced premium packaged popcorn to Hy-Vee stores in Iowa and Nebraska markets where the brand is mostly unknown.

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We targeted Flavor Cravers: those who live for the newest, crunchiest, most delicious snacks on the market. With a cheeky tone and enhanced visuals, the market breakthrough was a success.